Lights up on the internet — Akron company owner utilizes TikTok to expand candle light company

By Jessi Schultz

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AKRON, Ohio (WEWS) — An Akron local business proprietor is running her firm as well as increasing her little girl, as a remain at house mama, expert her Akron house.

Being a moms and dad is a great deal of experimentation, seeing what benefit you as well as your family members. For Kimberly Ochsenbein’s family members, what functions ideal is remaining at house with their 3-year-old little girl Gracie.

Ochsenbein recognized she intended to remain at house with Elegance when she was birthed.

“I was simply attempting to find out what I can do to stay at home with my little girl,” she claimed.

She claimed she has actually constantly been clever as well as smart however it was just when she recognized she can make an organization out of something she liked: candle lights.

3 years back, she began looking into exactly how to make her very own candle lights.

“Throughout the day, everyday, all evening. It was continuously,” she claimed. “I’m attempting to find out exactly how to obtain the waxes, oils, wicks like finding out various type of wicks, all of it.

“I brought the concept to my partner as well as I’m like ‘I truly intend to attempt to do this,’” she claimed.

She started trying out, experimentation in her Akron house’s cooking area, with methods to make her candle lights attract attention from various other business.

“I began thinking of exactly how I can include various waxes as well as various points as well as various structures of the wax to make points look even more practical rather than simply a jarred candle light,” she claimed.

She prospered as well as started her company: Akron Lighting Candle Light Co. She makes special, realistic-looking as well as all all-natural candle lights. Her candle lights appear like cold coffees, milkshake or smoothies, sparkling wine grooves as well as even more.

Ochsenbein came across an additional effective dish, as well: sharing the behind the scenes of making the candle lights on TikTok.

“I really didn’t assume I was mosting likely to expand on there,” she claimed. “Among my very first video clips went viral as well as it had 11 million sights within the very first day as well as I resembled ‘Okay, there’s perhaps something to this. Perhaps I must proceed this TikTok trip.’”

Alexa Fox is an associate teacher of advertising at the College of Akron. She examines small companies like Akron Lighting Candle Light Co. as well as the effect of social media sites appeal.

“A great deal of individuals are utilizing these kinds of social media sites system to broaden their reach as well as to get to brand-new target markets. It is simple to make use of. Oftentimes it’s totally free as well as you can pay, certainly, to promote on those systems, too,” claimed Fox. “It’s about developing connections as well as having routine touch factors with your audiences, which aids to develop those connections to be solid.”

Fox claimed 50% of customers are a lot more thinking about a brand name after seeing an advertisement for it on a system like TikTok as well as 90% of individuals mention aesthetic look as the factor they buy an item after seeing it on social media sites.

Ochsenbein claimed the sights on her very first video clip equated to sales, as well.

“It went viral as well as I marketed hundreds upon hundreds, whatever sole out within the very first number of mins,” she claimed.

She quit offering her candle lights on 3rd party websites like Etsy as well as released her very own internet site.

“It’s everything about experimentation as well as seeing what jobs best for your company, whether that’s natural web content that you’re uploading totally free or whether that’s paid web content,” Fox claimed.

Ochsenbein discovered behind the scenes, natural video clips of her constructing the candle lights on TikTok were an essential component to expand Akron Lighting’ success.

She currently uploads 1 or 2 brand-new video clips a week, wanting to include in her 150,000 fans as well as numerous video clip sights.

“I’m doing something that I definitely enjoy as well as revealing everyone that you’re able to also in your cooking area,” she claimed.

And also while expanding her company she’s supporting her little girl’s development, as well, right in the house.

“I certainly desire her to see that you can, you can do anything,” she claimed.

If you’d like to have a look at Ochsenbein’s items, you can see her website listed below:

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