Clipse, Grace Jones, Lil Wayne – Selection

Clipse (a.okay.a Pusha T and No Malice), Grace Jones, Lil Wayne, Skrillex, Lil Uzi Vert, Mumford & Sons, Lil Yachty, Summer time Walker and extra prime the lineup for Pharrell Williams’ One thing within the Water pageant, returning to Virginia Seaside from Friday, April 28 – Sunday, April 30.

Offered by Walmart and produced by IMGoing and Stay Nation, the complete lineup is 100 Gecs, Aminé, Ayra Starr, Babyface Ray, BadBadNotGood, Black Sherif, CHIKA, Clipse, Coi Leray, d4vd, Doechii, Feid, FLO, Flo Milli, gigi, Grace Jones, Jay Pharoah, Jazmine Sullivan, Jessie Murph, Kamasi Washington, KayCyy, Kaytranada, Kehlani, Kenny Beats, Child Cudi, Kitty Ca$h, Latto, Lil Durk, Lil Uzi Vert, Lil Wayne, Lil Yachty, Machine Gun Kelly, Maren Morris, Masego, Mumford & Sons, Nile Rodgers & Stylish, NLE Choppa, Polo G, Remi Wolf, Riovaz, Saucy Santana, Skrillex, Summer time Walker, SWV, The Child Laroi, UMI, Wale, Weston Property, Moist Leg, Wu-Tang Clan, Yendry, Yvngxchris and Pharrell’s Phriends. Tickets can be found now.

YouTube will livestream the pageant all weekend on Pharrell’s YouTube channel.

This 12 months marks the primary that Walmart has teamed up with One thing within the Water because the pageant’s presenting sponsor.

“Strengthening native communities is core to Walmart’s DNA,” stated Cedric Clark, government vp, retailer operations for Walmart U.S. “We’re excited to staff up with One thing within the Water, returning to a particular place to Walmart, Virginia’s Hampton Roads, to assist rejoice and empower this group we’re so proud to be part of.”

Pharrell created the pageant “to not solely unite and empower the group but in addition rejoice variety and showcase the magic of Virginia Seaside,” in accordance with the announcement. The pageant is collaborating intently with the Metropolis of Virginia Seaside and native companions on free group activations, programming and extra accessible to the general public placed on with the assistance of the pageant sponsors. Particulars, taken from the press launch, are beneath:  

Black Ambition Occasions and Alternatives

The Pageant is dedicated to supporting native underrepresented entrepreneurs and positioning them to excel, uninterrupted. With help from Walmart as a Presenting Sponsor, Pharrell’s Black Ambition, a nonprofit initiative working to shut the wealth hole by way of investments in Black and Hispanic entrepreneurs, will host a collection of curated occasions and funding alternatives for entrepreneurs. Activations will embody an unique So Formidable Dinner that can join founders with funders and different ecosystem builders and a Pull Up & Pitch competitors hosted in collaboration with Black Lady Ventures that can award greater than $50K to native entrepreneurs. 

Expanded Collaboration with The Metropolis of Virginia Seaside

Past working with the Metropolis of Virginia Seaside to execute the actions alongside the oceanfront, the pageant is teaming up with the Division of Financial Growth for a small enterprise occasion at Mt. Trashmore with dwell music and meals on April 14th, partnering with the Public Libraries to spotlight their broad choices, the Division of Human Providers to spotlight wellness initiatives throughout the group, and the Conference and Guests Bureau to attract nationwide and worldwide consideration to the town’s broader entertainment-centric positioning and vacation spot providing. Extra packages in collaboration with The Metropolis of Virginia Seaside to be introduced.

Native Music and Neighborhood Companies

Along with the 2 major levels on the seaside and the Sunday Pop-Up Church stage, the pageant is working intently with native music and leisure organizers to program the three oceanfront parks positioned at seventeenth Road, twenty fourth Road and thirty first Road. Social Provide, Staff L.A.M.B & The place the Coronary heart Is, and the organizers of Norfolk’s profitable R&B Block Social gathering are working with the pageant to carry their particular person manufacturers of multi-genre leisure to One thing In The Water. For the three days of the pageant, every stage will probably be free to the general public and embody a market part of native companies and non-profits invited to assist spherical out the expertise. 

Past the Seaside

Pageant organizers have labored collaboratively with the Atlantic Avenue Affiliation, Virginia Seaside Restaurant Affiliation, different native organizations and sponsors to ensure the pageant expertise extends properly past the seaside. As in previous years, count on numerous artistic collaborations with native craft brewers, eating places, retailers and native venues. The Virginia Seaside Restaurant Affiliation has introduced “One thing on the Menu” – a citywide eating occasion April 23-30, 2023, in partnership with the pageant. As well as, the pageant is proud to help “A Seat At The Desk” on April twenty seventh from 6-11 pm, a celebration of Black arts and tradition that includes dwell music, distinguished artists, meals vans and extra — to learn the City League of Hampton Roads, Inc. hosted by Virginia MOCA. The pageant will provide a broader “Neighborhood” on-line listing outlining the quite a few methods festival-goers can expertise extra throughout the group whereas the group can expertise extra of the pageant. Anticipate a lot, way more to come back.

Help + Feed Partnership

Help + Feed, based by Maggie Baird, works in the direction of a world shift to an equitable, plant-based meals system to fight meals insecurity and mitigate the local weather disaster. Help + Feed is partnering with One thing in The Water and Dr. Eric Esrailian to carry their group to the group of Virginia Seaside with programming & distribution of plant-based meals. Collectively, alongside SITW they may ship 5,000+ plant primarily based meals and academic sources to native communities for the subsequent 12 months amplifying the connection between our plates and the local weather disaster. By investing in native plant primarily based eating places and dealing with group leaders Help + Feed will proceed to create impression lengthy after the pageant has ended.